General on January 16, 2018
Landing pages that convert
Having a great website is all and well but if it does not convert your traffic into sales it is not having the correct impact. You have to consider that your landing page might be the first glance the website browser will get of your website. Here are a few ways that may help you to create a landing page that converts:
Content. The content of your landing page is paramount, your landing page content should be concise and leave your website visitor wanting more.
Headline proposition. Your headline should engage your audience if not 60% percent of them will click to another website. There needs to be a reason for them to fill out a form and to take a look around the rest of your website.
Relevance. The landing page you have created should only concentrate on what you have to offer. It will need to state what is on offer any benefits that you may have. Try not to distract your audience by trying to promote more that one product or service at one time.
Media. Media sells, in today’s internet market media sells. Utilise images and videos to promote your product, videos tend to keep your audience’s engagement more than text.
Calls to action. Any landing page should have a clear call to action, so make sure you know what you want to convert from your visitor’s download an e-book, fill out a form, sign up to a newsletter? Make sure you guide them and try to offer an incentive for them to participate in your call to action.
These are just a few examples of how a landing page should be created, the main thing from a landing page is getting conversions. So try to remember these stages when you create your new landing page and you should start to see more conversions.