Website revamp tips

As we all know the look, style and functionality of websites are changing constantly. New trends and techniques in the industry mean that websites need to meet new design objectives successfully. However, there are still some basic points your website has to adhere to if you are undergoing a website maintenance overhaul of the front and back end. Here are a few top tips to help you meet your online objectives.

Layout And Navigation System

A user-friendly layout is paramount to a website’s success, the layout is key and should ensure your website users have a great user experience. The navigation system is just as important, if the user can navigate around the website easily, conversions to sales or enquiries will increase as opposed to an over complicated navigation system.

Speed Up Your Website

Website speed is very important with user experience and also website rankings, a website stuffed full of broken links and clumsy code will take longer to load and will be penalised accordingly by the major search engines such as Google. Fast loading web pages will benefit from high page ranking and, ultimately, a great user experience.

Design

An effective design is a design that is tailored to what the website is promoting. A website that is promoting corporate services will look a lot different to a website that is promoting plumbing services. Effective design ensures that your website can deliver your message and successively complete your objectives.

Website literature

Your website has to have excellent and compelling content, your content should be carefully planned and laid out. There is no point in creating a website that is fully usable and having content that is not up to par.

SEO

SEO is critical if you are serious about your online presence, your website designer has to design your site to be designed in an SEO friendly manner. It would be fruitless to revamp a website and not incorporate SEO into the mix.

Revamping a website is all about creating a site that that is usable, has aesthetic appeal and will rank well in the search engines. A revamped website should show an increase in conversion by engaging users. With these tips, you will be one step closer to achieving your online objectives. If you need assistance with the above please contact us and we will be happy to give you advice.